Eco-Casks and Giant Beards

Licensed under CC, linked to source.

Earlier this week I picked up a box of wine at the grocery store, because I am a Classy Lady with Classy Lady Tastes. (Wine is one of those things that shouldn’t be cheaper in bulk and yet is.) Before I stuck it in the fridge (behind the pimento cheese, in front of the pesto), I took a gander at the box copy.

And that’s how I learned that I wasn’t drinking wine from a box. I was drinking wine from an “eco-cask.”

You guys? I think I have a new favorite word.

I realize that the person writing the non-Franzia box wine copy is not lying when they say that boxed/bagged booze is better for the environment than glass bottles. But there is something inherently hilarious to me about the fact that that’s the new marketing tack for a product that I basically associate with soccer moms.

Other than my friend the eco-cask, it’s been a weird week in ways that are not relevant to the blog. But–I did go see Bon Iver with my dad and m’colleague Anna, which was a lovely reminder that the Bon Iver guy is maybe a little bit crazy. The set design was reminiscent of giant beards/Spanish moss, and Anna and I passed the opening band’s time on stage trying to guess whether or not Bon Iver dude was nesting in the beards. (Answer: possibly.)

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